ASM Collection
“What I would always say to others who are thinking to become an artist or put their creativity out there, is to always do it genuinely, confidently and, without fear. There will be many challenges but as artists, we will always have to right to think beyond, remain original , and always aim to exceed your own ability with visual emotion.”
Bio
As an artist, Amandeep Matharu, also known as ASMCollection, is driven by a deep fascination with the convergence of traditional handcraft and modern technological advancements. Through his art, he seeks to push the boundaries of what is possible by blending age-old techniques with cutting-edge tools and materials, resulting in intricate and mesmerizing works that tell stories of his cultural heritage and personal journey.
The use of natural materials, particularly wood, is a defining element in ASMCollection's work. Amandeep's process involves layering wood to create complex geometric and three-dimensional compositions. He combines both hand-done and digital elements, starting with hand sketches to conceptualize his ideas and then utilizing sophisticated computer-aided design (CAD) software to produce technical drawings that are laser-cut to precision, forming the elements of the final piece. This fusion of traditional craftsmanship with modern technology results in visually stunning and thought-provoking artworks that challenge the conventional notions of art.
Amandeep's background in architecture plays a significant role in shaping ASMCollection's artistic style. He draws on his knowledge of architectural principles and techniques, merging them with his passion for art to create cohesive and detailed works that often blur the boundary between art and architecture. His travels around the world and exposure to various arts and crafts markets have also influenced his work, particularly the ornate patterns found in South Asian ornaments and architecture, which are evident in his creations.
For Amandeep, ASMCollection is not just about creating art for art's sake. It is also a deeply personal journey of exploring his Sikh heritage. Being a visual learner, he uses his art as a means to express his findings of the Sikh religion and to remind himself of its teachings. Through storytelling and symbolism, his art becomes a medium for sharing his cultural identity and spiritual beliefs with others, fostering a connection and understanding between different cultures and communities.
Exhibiting ASMCollection at Vaisakhi in Trafalgar Square is a profound honour for Amandeep. It is a platform where he can showcase how modern technology can be seamlessly integrated into an art form and how skills learned through education can be applied to passion projects. He hopes to inspire others, particularly young artists, to explore new possibilities and push the boundaries of traditional art forms by embracing innovation and technology.
Aspiring artists can look to Amandeep's journey as a testament to the power of merging art with other disciplines. His advice to young people considering a career in the arts is to find ways to incorporate art into their daily work, making it an integral part of their livelihood. By leveraging their unique skills, knowledge, and interests, young artists can carve out their own distinctive path in their respective fields, standing out and making a meaningful contribution to the world of art.
In conclusion, ASMCollection is a reflection of Amandeep Matharu's artistic vision, where he masterfully fuses traditional handcraft with modern technology to create mesmerizing works of art. His passion for exploring his Sikh heritage, his background in architecture, and his love for woodcraft all converge in his creations, resulting in intricate and visually captivating artworks that push the boundaries of traditional art forms. Through his art, Amandeep hopes to inspire others to embrace innovation, foster cultural connections, and make a meaningful impact in the world of art.
